Send Us your Samples of Re-Defining Print
My recent post about adding dimension to Print has brought some intriguing responses, including several examples of printers leveraging the 3D nature of print. Folks are enhancing their offerings with die cuts, embossing, unique folds, metallic inks and much more. One print provider advocates magnets for helping the message of print to – quite literally – “stick.”
Gateway Press offers “MAGbooklets” which are sized at 3 1/2” x 8 3/8”, and available in 8 or 16 page format. The company calls it, “A print format that has staying power for your current customers.” The lightweight, 8-page format keeps the postage cost at a minimum for direct mail, and of course the company also offers targeted mailing for the finished product. They tout the product as being great for newspaper inserts, inclusion with regular mailings or even as solo mail pieces. But Gateway is also aware of the power of the Internet, and suggest customers, “Use MAGbooklets™ to support the building of your text/offers, mobile & on-line/email marketing initiatives.”
So what are you doing to help redefine print as a more powerful method of communicating in an age of digital media?
Send us samples of how you are making unique statements with your printed products and we just might post them on Printoolz. Email us at firstname.lastname@example.org., or hit the comment button.